Manucurist | New client TSC
An expert in nail colour and nail care since 1996, Manucurist is a family business that initially specialised in distribution and professional salons.
In 2017, the founder’s daughter Gaëlle Lebrat-Personnaz left her career in the luxury industry to fully focus on the company. Her aim was to expand the business to the general public and become a recognised B2C brand.
In parallel with the growth of the international nail market—and with the recent knowledge that endocrine disruptors and other toxic substances found in nail polish and gel nail polish are harmful to users and beauty professionals—the nail sector has embraced the global trend of «better consumption».
" With its salon origins and awareness of the issues related to frequent exposure by professionals and consumers, Manucurist has always made health its number one priority." Gaëlle Lebrat-Personnaz, Founder of Manucurist
Surrounded by like-minded partners equally concerned about the ingredients in these products, Manucurist positioned itself as an innovative, ethical, natural French brand in 2017, with products that are kind to health and the environment. Manucurist was able to shine by positioning itself as an innovative, ethical, natural French brand with environmentally friendly credentials.
Its flagship innovation, the Green FlashTM range of gel nail polishes launched in 2019, distinguished the brand from its competitors. It is the first gel polish with healthy ingredients that can be removed like regular polish—a real revolution that allows users to turn their back on toxic products and no longer have to rely on laborious salon application and removal. Since 2019, the range has been sold to the general public, mainly via the Manucurist B2C website. The product immediately found its audience—and success.
In 2020, having amassed a solid fan base and with a presence in around 100 nail salons and 70 of the world’s best spas, Manucurist was awarded the Marie-Claire Prix d’Excellence Beauty Award for its innovative work.
Manucurist - Press File Brand 2022.pdf
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Samya Ouhab
